Under the catchphrase "Less is more" an unusual packaging for bread was developed. No serving suggestions, no colour photographs: the message expressed by this packaging is "simplicity" and "clarity". White, so it is said, is the beginning of all possibilities, the colour of an absolute "yes". In connection with the printing, capital letters in red and black, the design is intended to target all those, who interpret bio as being more than healthy content. PEMA provides the evidence: Bio products ca also demonstrate style. And this bread basket is a perfect highlight, whether on the table of a modern healthy conscious family or on the breakfast buffet in a designer hotel.