“The Best of the Best award not only documents our products’ high quality, but also and above all honours our firm’s consistent quality policies.” The DLG president noted that in competing for customers and markets, top quality is one of the strongest selling points.” The consumer wants demonstrable proof that quality promises have been kept”, according to Baron von dem Bussche. “The DLG prizes give consumers the assurance they seek and at the same time important orientation help when purchasing: because we help locate better products among the multitude of items on the market.” The “Best of the Best” quality certificate recognises both small bakers and industrial operations who distinguish themselves with ongoing quality strategies and confirm their achievements, year in and year out, with top awards in the voluntary quality competitions held by the DLG. “Satisfying stringent quality demands over the years is an attainment which deserves an ambitious and demanding award such as the ‘Best of the Best’ prize”, the DLG president noted.

(Source: DLG Press Service, Frankfurt am Main)